Have you noticed the shrinking attention span in today’s world? Contrary to the belief of some older generations, millennials and Gen Z are not disengaged from global events and news. Thanks to the rise of social media platforms and news apps, consumer behavior has undergone a significant transformation. With Gen Z and millennials spending a considerable amount of time on social media, their content consumption habits have evolved. A recent panel discussion led by Riple founders Anupam Ghosal and Suman Saha shed light on topics such as content consumption, the evolution of social news apps, and changing consumer behaviors.
Shifting News Consumption Patterns
In recent years, people’s content and news consumption habits have been heavily influenced by social media channels. These platforms have emerged as primary sources for trending stories and breaking news. The immediacy of channels like X ensures that users are among the first to uncover unfolding events or breaking news. Despite the widespread influence of social media channels, Riple’s founders, Anupam and Suman, observed a lack of mechanisms to regulate news sharing, leading to the spread of unverified information and biased opinions.
The Journey of Riple
Riple, a mobile app, is altering how we browse headlines and stay informed through relevant stories. Created by two young Indian entrepreneurs, Anupam Ghosal, an alumnus of the Cambridge Business School, and Suman Saha, a tech expert behind India’s leading indoor navigation company, ParchAI, Riple addresses the challenges posed by existing news aggregator applications and their lengthy news reports, which often leave users uninformed or misinformed.
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Suman developed the advanced AI technology that underpins Riple. The AI engine scours the internet for the most relevant content from credible sources, condensing them into bite-size summaries of 100 words or less. Unlike the spread of misinformation on social media platforms, Riple prioritizes facts. According to Suman, “We combine a team of qualified human moderators and AI engine to ensure users receive reliable information and news from credible sources.”
Recognition and Funding
Since its inception in October 2023, Riple has amassed a loyal fan base of over 300,000 users in the UK and beyond. Garnering an astonishing 100,000 daily active users within 30 seconds caught the attention of numerous investors and venture capitalists at the DisruptX Accelerator Program. Notable recognition and funding came from Yuvidigital’s pre-seed investor, Mr. Prashant Waghmare, a co-founder at YDT, a London-based VC advisory firm known for supporting tech ventures worldwide.
Indian Founders Leading the News Revolution in Western Media
Anupam Ghosal remarks, “Social media has become a breeding ground for opinions and unverified news, overshadowing news credibility. We recognized the problem and developed one of India’s first AI-backed short news apps, Riple.” Suman Saha, CTO and co-founder, explains, “The use of AI and ML in Riple enhances user experience. It’s a major focus area for us, and we’re constantly working to improve content recommendation algorithms for a more engaging platform.” He hints at an upcoming feature where users can read news without touching their devices, signaling Riple’s innovative approach to news delivery.
The Rise of Short News Applications
Riple’s founders understood that audiences crave accurate, current, and digestible content. This insight led to the rise of short news-based applications, utilizing AI and ML-backed technology to provide an optimal news reading experience. While social media platforms struggle to deliver reliable local news, short news apps ensure comprehensive coverage at the local, national, and global levels.
In Conclusion
With attention spans dwindling, news platforms and aggregators are adapting to evolving content consumption trends. Riple exemplifies this shift by delivering concise, contextual, and verified news in 100 words. As one of India’s pioneering AI-backed news apps, Riple successfully targets users aged 18 to 45 worldwide, offering a streamlined news reading experience tailored to modern preferences.
