Influencers have transformed from being mere social media stars into multi-millionaire moguls, leveraging their massive online presence to build empires across industries like fashion, fitness, technology, and beauty. As we move into 2025, these digital dynamos continue to expand their reach, innovate, and accumulate wealth in ways that were once unimaginable. Here’s a look at the top 10 influencers with the highest net worths in 2025:
1. Kylie Jenner – $1.4 Billion
Kylie Jenner, the queen of social media and cosmetics, has taken the crown as one of the wealthiest influencers on the planet. Her beauty brand, Kylie Cosmetics, which she sold a majority stake of in 2020, continues to rake in revenue. With her savvy investments in real estate, media, and a variety of ventures, Kylie’s net worth has reached the billion-dollar mark, further solidifying her status as a global icon and business mogul.
2. Cristiano Ronaldo – $1.2 Billion
Ronaldo has long been a social media sensation with his unmatched global following, and his lucrative sponsorship deals, especially with brands like Nike, Clear, and his CR7 brand, have made him one of the wealthiest athletes in history. Now, with his own ventures into fashion, fitness, and health, Ronaldo’s brand continues to grow, keeping him at the top of the influencer earnings list.
3. Kim Kardashian – $1.1 Billion
Kim Kardashian’s rise from a reality TV star to a global business empire is nothing short of extraordinary. With her beauty line KKW Beauty, the Skims clothing brand, and investments in tech and media, Kim has built a fortune that’s constantly expanding. Known for her social media prowess, she continues to dominate Instagram, using her platform to promote everything from products to causes she believes in, all of which keep her financial engine running smoothly.
4. Dwayne “The Rock” Johnson – $850 Million
Known as the hardest-working man in Hollywood, Dwayne Johnson’s career continues to soar, making him not only one of the most bankable movie stars but also an influential figure in business. With a robust portfolio that includes Teremana Tequila, the XFL (a football league he co-owns), and brand deals with Under Armour and many more, Johnson’s social media presence also helps him maintain a solid connection with his 350+ million followers, driving both endorsements and investments.
5. Jeffree Star – $700 Million
YouTube makeup mogul Jeffree Star has transformed his beauty empire into a multi-million-dollar brand. Known for his bold and unapologetic online presence, Star has used his platform to sell his own makeup line, Jeffree Star Cosmetics, and leverage his following into additional ventures, such as collaborations with major companies, luxury real estate, and even his own cannabis line.
6. Lele Pons – $450 Million
Venezuelan-American YouTuber and social media star Lele Pons has made a name for herself with her comedic sketches, viral videos, and music. As one of the most-followed personalities on multiple platforms, Pons has expanded her brand beyond just social media to music, TV shows, and partnerships with top brands. She’s one of the fastest-growing influencers in 2025 and is poised to become even wealthier as her ventures continue to diversify.
7. James Charles – $450 Million
Beauty influencer and makeup artist James Charles rose to fame with his viral tutorials and collaborations with major makeup brands. His YouTube channel, combined with a successful line of products and collaborations, has helped him build a massive fortune. With his online presence consistently growing and new ventures on the horizon, James continues to dominate the beauty industry while making millions from brand partnerships.
8. David Dobrik – $400 Million
David Dobrik, known for his hilarious vlogs and high-energy pranks, has turned his YouTube fame into an entire media empire. Apart from his YouTube channel, Dobrik has expanded his influence into podcasting, brand deals, and his app Dispo, which revolutionized social media photos. As one of the top YouTubers in terms of revenue generation, Dobrik’s wealth continues to grow rapidly in 2025.
9. Addison Rae – $350 Million
Addison Rae, TikTok’s reigning star and dancer, turned her viral fame into a business empire. After signing deals with major brands like American Eagle, she launched her own beauty line, Item Beauty, and became a highly sought-after brand ambassador. In addition to her massive social media following, Rae has ventured into acting, starring in Netflix’s He’s All That, solidifying her position as a leading influencer with growing financial success.
10. PewDiePie – $300 Million
Swedish YouTuber Felix Kjellberg, known online as PewDiePie, has made millions from his gaming content, commentary, and massive online following. Despite being one of the longest-running creators on YouTube, PewDiePie’s net worth continues to soar thanks to continued popularity, sponsorships, and his personal brand. With a massive YouTube subscriber count and business ventures outside of YouTube, PewDiePie remains one of the wealthiest influencers in 2025.
Conclusion: A New Era of Influence
These top 10 influencers show just how much the digital world has changed and how social media stars have evolved into business moguls. In 2025, their influence extends far beyond online content creation—they’re leaders in business, fashion, technology, and even sports. Whether it’s creating their own products, building entire industries, or making multimillion-dollar investments, these influencers are re-shaping the business world in ways we’ve never seen before. As the digital landscape continues to grow, there’s no telling how much further these global icons will go.
