In 2025, the world of digital influencers has evolved beyond human personalities. AI-driven avatars, virtual models, and digital celebrities are now dominating social media platforms and raking in millions. These digital influencers blend advanced technology, marketing prowess, and global appeal to become the new faces of brand partnerships and entertainment. Here’s a look at the top-earning digital influencers of 2025.
1. Lil Miquela
Estimated Earnings: $15–20 Million
Lil Miquela, the trailblazer in the world of digital influencers, continues to reign supreme. Created by Brud (now part of Dapper Labs), Miquela blends real and virtual worlds seamlessly, securing major brand partnerships with companies like Prada, Balenciaga, and Samsung. In 2025, she expanded her presence into metaverse concerts, gaming, and virtual fashion shows, generating substantial revenue through NFTs and merchandise sales. Miquela’s influence stretches far beyond Instagram, becoming a global cultural icon.
2. Shudu Gram
Estimated Earnings: $10–12 Million
Dubbed the world’s first digital supermodel, Shudu Gram, created by photographer Cameron-James Wilson, continues to push the boundaries of virtual beauty. Shudu has collaborated with high-profile fashion brands such as Fendi and Balmain. In 2025, her revenue comes not only from fashion endorsements but also from digital art sales and her expanding presence in the world of NFTs. Her strikingly realistic appearance and cultural significance make her one of the most successful virtual models in the world.
3. Imma
Estimated Earnings: $8–10 Million
Tokyo-based virtual model Imma, known for her striking pink hair and futuristic style, has become a staple in the digital fashion world. With over 500,000 followers on Instagram and collaborations with brands like Dior, Puma, and Ikea, Imma has taken her influence further into virtual events, creating virtual fashion shows and even launching her own NFT collection. As one of Japan’s most famous digital personalities, Imma remains a go-to for East-West brand collaborations and virtual fashion influencers.
4. Kizuna AI
Estimated Earnings: $7–9 Million
One of the first digital influencers to gain massive popularity in Japan and internationally, Kizuna AI has transformed from a virtual YouTuber into a global sensation. Kizuna’s YouTube channel, gaming streams, and concerts draw millions of fans worldwide. In 2025, her earnings come from a combination of virtual concert tours, brand deals, YouTube revenue, and merchandise. Kizuna AI’s reach extends far beyond the virtual world, becoming a cross-industry icon in digital entertainment and virtual culture.
5. FN Meka (Rebooted as a Female AI Personality)
Estimated Earnings: $4–6 Million
Originally launched as an AI rapper, FN Meka underwent a rebranding in 2024 and emerged as a female AI influencer. Known for her bold and dynamic personality, FN Meka is now a staple on platforms like TikTok and Instagram. She combines music, fashion, and gaming into an engaging digital persona, securing brand deals with major companies like Sony, Apple, and virtual fashion brands. Her unique combination of digital music releases and virtual fashion collaborations continues to make her one of the highest-earning AI influencers.
6. Noonoouri
Estimated Earnings: $3–5 Million
Noonoouri, a virtual influencer created by Joerg Zuber, has made waves in the fashion and luxury industries. Known for her high-fashion aesthetic and chic designs, Noonoouri has collaborated with top brands like Chanel, Valentino, and Gucci. In 2025, Noonoouri’s revenue is driven by her growing presence in the metaverse, her exclusive partnerships with luxury brands, and her role in promoting sustainable fashion through digital platforms.
Rising Digital Influencers to Watch:
- Mika (AI news anchor turned influencer) – Gaining traction with virtual news and lifestyle content.
- Miquela’s Virtual Sister – A new AI personality designed to mirror Lil Miquela’s style, offering fresh collaborations.
- Ava (Virtual Fitness Trainer) – A popular AI fitness influencer, Ava’s tailored workouts and wellness advice have made her a hit on platforms like Instagram and YouTube.
Why Digital Influencers Are Earning Big:
- Scalability: Digital influencers can be replicated, personalized, and monetized across multiple platforms, cultures, and languages, ensuring a wider reach.
- Brand Integration: They offer companies a 24/7, always-engaged platform to promote products without the unpredictability that comes with human influencers.
- New Digital Markets: With the rise of the metaverse, NFTs, and virtual fashion, digital influencers are not confined to traditional advertising models but instead tap into futuristic digital economies.
As technology and digital experiences continue to grow, the world of virtual influencers will only expand, with these digital stars leading the way in shaping the future of social media and digital branding. They are not just the influencers of tomorrow—they are the influencers of today.
