As of 2025, Instagram continues to be a powerful platform for models to showcase their influence, style, and engagement with global audiences. The following list highlights ten of the most successful Instagram models this year, known for their substantial followings, brand collaborations, and cultural impact.
1. Kendall Jenner (@kendalljenner)
- Followers: 292 million
- Overview: Kendall Jenner maintains her status as a top model and influencer. With an engagement rate of 1.74%, she earns between $610K and $915K per sponsored post, reflecting her significant influence in the fashion industry.
2. Hailey Bieber (@haileybieber)
- Followers: 54.6 million
- Overview: Hailey Bieber combines her modeling career with entrepreneurial ventures, including her skincare line, Rhode. Her collaborations with major brands and presence at high-profile fashion events underscore her prominence in the industry.
3. Bella Hadid (@bellahadid)
- Followers: 48.2 million
- Overview: Bella Hadid continues to be a leading figure in high fashion, working with luxury brands like Ralph Lauren and Michael Kors. Her unique style and versatility have solidified her position as a top model.
4. Emily Ratajkowski (@emrata)
- Followers: 29.5 million
- Overview: Emily Ratajkowski is known for her modeling work and advocacy for body positivity. Her Instagram features a mix of fashion, personal insights, and promotional content, resonating with a broad audience.
5. Chiara Ferragni (@chiaraferragni)
- Followers: 28 million
- Overview: Chiara Ferragni is an Italian fashion influencer and entrepreneur. Her brand collaborations, including a shoe collection with Steve Madden and partnership with Hublot, highlight her business acumen and style influence.
6. Ashley Graham (@ashleygraham)
- Followers: 15.8 million
- Overview: Ashley Graham is a trailblazer in the plus-size modeling industry. She promotes body positivity and inclusivity, having graced the covers of major magazines like Glamour, Elle, and Vogue.
7. Duckie Thot (@duckiethot)
- Followers: 4.6 million
- Overview: Duckie Thot, an Australian model, has gained recognition as the face of Fenty Beauty. Her work in the fashion industry showcases her unique beauty and modeling prowess.
8. Domelipa (@domelipa)
- Followers: 20 million
- Overview: Domelipa is known for her vibrant fashion content and music, connecting with a younger audience. Her collaborations with brands like MAC Cosmetics and SHEIN have further boosted her popularity.
9. Camila Coelho (@camilacoelho)
- Followers: 10.4 million
- Overview: Camila Coelho, a Brazilian influencer, started her career on YouTube and has since worked with brands like Revolve, Patbo, and Lancôme. Her journey reflects the evolution of the creator economy.
10. Aimee Song (@aimeesong)
- Followers: 7.2 million
- Overview: Aimee Song is a fashion blogger turned influencer. Her Instagram showcases her style and collaborations, making her a notable figure in the fashion influencer space.
These Instagram models exemplify the dynamic nature of social media influence in 2025, blending fashion, entrepreneurship, and personal branding to engage with global audiences.
