After his dramatic fall from grace, many are asking whether Brian Johnson — better known as the “Liver King” — can ever reclaim the influence he once held in the fitness and influencer world. Once a dominant online personality, his brand was built on primal living, raw organ meat, and extreme discipline. But after admitting to steroid use and facing legal trouble tied to threats against Joe Rogan, his credibility and future hang in the balance.
Can He Come Back?
1. Public Redemption Is Possible — But Difficult
The internet has a short memory — but only for those who handle scandal with humility and reinvention. If Liver King takes accountability, undergoes real personal growth, and rebrands with transparency, there’s still a path forward. Many public figures have recovered from worse with the right messaging.
2. His Core Audience Still Exists
While he lost credibility among mainstream voices and critics, a segment of his fanbase remains loyal. These are followers who believe in the ancestral lifestyle and might be willing to accept his missteps if they see change. His comeback could center around honesty, health, and mental well-being.
3. Legal and Mental Health Concerns Could Complicate a Return
Ongoing legal scrutiny and a mandated mental health evaluation could damage his chances. If the public perceives him as unstable or unrepentant, sponsors and platforms will likely continue to distance themselves.
Or Is He Finished?
1. Trust Has Been Severely Damaged
Admitting to steroid use after years of denying it crushed the very foundation of his brand — authenticity. His entire platform was built on the claim of achieving his physique naturally through ancestral living. That betrayal may be too deep for a full recovery.
2. Industry Reputation Matters
He has alienated major voices in the fitness and podcast world, including Joe Rogan. Without influential allies or platforms to promote his content, rebuilding reach will be a challenge.
3. The Market Has Moved On
New influencers, trends, and health personalities are constantly emerging. In the fast-paced world of online media, the Liver King brand may already be past its expiration date.
Final Verdict
While a return is not impossible, it would take a complete transformation in messaging, image, and behavior. If Liver King can evolve beyond shock-value content and become an advocate for health transparency, he may find a new lane. But if he clings to his old persona without growth, the industry — and the internet — may leave him behind for good.
