In 2025, Instagram continues to be a powerful platform for models to showcase their influence, style, and engagement with global audiences. The following list highlights ten of the most successful Instagram models this year, known for their substantial followings, brand collaborations, and cultural impact.
1. Gigi Hadid (@gigihadid)
Gigi Hadid remains a dominant force in the modeling world. With over 80 million followers, she consistently shares high-fashion editorials, behind-the-scenes glimpses, and personal moments, maintaining her status as a top influencer.
2. Kendall Jenner (@kendalljenner)
As a member of the Kardashian-Jenner family, Kendall Jenner boasts a massive following exceeding 250 million. Her Instagram features a blend of runway highlights, brand partnerships, and lifestyle content, solidifying her position in the fashion industry.
3. Bella Hadid (@bellahadid)
Bella Hadid continues to captivate audiences with her edgy style and fashion-forward posts. Her collaborations with major brands and appearances in top fashion magazines keep her at the forefront of the modeling scene.
4. Hailey Bieber (@haileybieber)
Hailey Bieber combines her modeling career with entrepreneurial ventures, including her skincare line. Her Instagram offers a mix of fashion shoots, beauty tips, and personal life updates, engaging her vast audience.
5. Sommer Ray (@sommerray)
Fitness model Sommer Ray has built a brand around health and wellness. Her posts often feature workout routines, fitness motivation, and lifestyle content, attracting millions of followers interested in fitness and fashion.
6. Emily Ratajkowski (@emrata)
Emily Ratajkowski is known for her bold fashion choices and advocacy for women’s rights. Her Instagram showcases her modeling work, personal projects, and insights into her life as a mother and entrepreneur.
7. Chrissy Teigen (@chrissyteigen)
Chrissy Teigen combines her modeling background with a strong social media presence. Her candid posts, culinary adventures, and family moments resonate with a broad audience, making her a relatable and influential figure.
8. Cara Delevingne (@caradelevingne)
Cara Delevingne’s unique style and acting career contribute to her widespread popularity. Her Instagram features fashion editorials, behind-the-scenes content, and advocacy work, reflecting her multifaceted career.
9. Candice Swanepoel (@angelcandices)
Former Victoria’s Secret Angel Candice Swanepoel continues to influence the fashion world. Her posts often highlight swimwear lines, tropical photoshoots, and collaborations with luxury brands.
10. Cindy Kimberly (@wolfiecindy)
Cindy Kimberly gained fame through social media and has since established herself as a prominent model. Her artistic posts, fashion collaborations, and unique aesthetic appeal to a diverse audience.
These models exemplify the dynamic nature of Instagram as a platform for personal branding, fashion influence, and global connectivity. Their ability to engage audiences and shape trends underscores the evolving landscape of digital modeling in 2025.
