The Record-Breaking OnlyFans Earnings That Changed the Platform Forever
Bella Thorne’s 2020 OnlyFans debut remains one of the most consequential moments in creator economy history. Here’s the full breakdown of her earnings and impact:
The 2020 Explosion (Initial Launch)
- First 24 Hours: $1 million (platform record)
- First Week: $2 million
- First Month: $11 million (before fees/chargebacks)
- Key Strategy:
- Charged $50/month (10x average price at time)
- Teased “nude” content that never fully materialized
- Leveraged 24M Instagram followers
The Aftermath & Adjusted Totals
- Actual Payout After Refunds: ~$8 million (first month)
- Subsequent Months: $1-2 million/month (2020-2021)
- Total 2020-2022 Earnings: Estimated $35-45 million gross ($25-30M net)
The OnlyFans Policy Fallout
Thorne’s success directly caused:
- New Platform Rules:
- Maximum paywall price reduced from $50 to $20
- Tipping limits implemented
- Stricter content delivery requirements
- Creator Backlash:
- Many performers saw earnings drop 30-50%
- #OnlyFansExodus trended as creators left platform
Where Her OnlyFans Money Went
- $2.8M Malibu beach house (sold 2023)
- $500K custom Rolls-Royce wrap
- Funding for her “Thorne Premium” competitor platform
- Multiple lawsuits from dissatisfied subscribers
2025 Status
While no longer active on OnlyFans, Thorne’s brief tenure:
- Changed creator monetization forever
- Proved celebrity power in adult-adjacent spaces
- Still earns ~$200K/month from residual content sales
Final Calculation: When accounting for all revenue streams and business ventures spawned from her OF fame, industry analysts estimate $50-60 million total lifetime value from her 18 months on the platform.
