Chinese e-commerce giant JD.com is reportedly in advanced discussions to acquire a controlling stake in Germany’s Ceconomy, the parent company of electronics retailers MediaMarkt and Saturn, in a deal valued at approximately €2.2 billion.
The potential acquisition would mark a significant expansion of JD.com’s footprint into the European retail market, providing the company with access to Ceconomy’s extensive network of brick-and-mortar stores and digital platforms across Germany and other European countries.
Ceconomy, which has faced mounting competitive pressures from online retailers and shifting consumer behavior, has been exploring strategic options to strengthen its position and capitalize on growing e-commerce trends.
JD.com’s interest reflects its broader strategy to diversify globally and integrate offline and online retail experiences. The deal, if finalized, could accelerate Ceconomy’s digital transformation while enhancing JD.com’s presence in Europe’s lucrative consumer electronics sector.
Both companies have declined to comment officially as talks continue. The transaction would be subject to regulatory approval and shareholder consent before completion.
