As of 2025, Instagram continues to be a powerful platform for models to showcase their influence, style, and engagement with global audiences. The following list highlights ten of the most-followed Instagram models, reflecting their significant presence and impact on the platform.
1. Kendall Jenner (@kendalljenner)
Kendall Jenner, a prominent figure in the modeling world, has amassed over 300 million followers on Instagram. Her collaborations with top fashion brands and appearances on international runways have solidified her status as a leading influencer.
2. Gisele Bündchen (@gisele)
Brazilian supermodel Gisele Bündchen continues to captivate audiences with her timeless beauty and advocacy for environmental causes. Her Instagram boasts over 200 million followers, where she shares insights into her personal life and philanthropic efforts.
3. Bella Hadid (@bellahadid)
Bella Hadid, known for her edgy fashion sense and high-profile campaigns, has garnered a following of over 150 million.Her posts often feature behind-the-scenes glimpses of fashion shows and editorial shoots.
4. Hailey Bieber (@haileybieber)
Hailey Bieber combines her modeling career with lifestyle content, attracting over 140 million followers. Her collaborations with beauty brands and candid posts about her life contribute to her widespread appeal.
5. Emily Ratajkowski (@emrata)
Emily Ratajkowski’s Instagram, with over 130 million followers, showcases her work in fashion and her perspectives on social issues. Her blend of professional and personal content resonates with a broad audience.
6. Rosie Huntington-Whiteley (@rosiehw)
British model and entrepreneur Rosie Huntington-Whiteley shares her ventures in beauty and fashion with her 120 million followers. Her elegant aesthetic and business insights make her a notable figure on the platform.
7. Adriana Lima (@adrianalima)
Adriana Lima, a veteran in the modeling industry, continues to engage her 110 million followers with content ranging from fitness routines to fashion editorials.
8. Cara Delevingne (@caradelevingne)
Cara Delevingne’s dynamic presence, both as a model and actress, attracts over 100 million followers. Her posts often highlight her creative projects and advocacy work.
9. Joan Smalls (@joansmalls)
Joan Smalls, known for her work with major fashion houses, shares her modeling journey with 90 million followers. Her content includes runway highlights and personal reflections.
10. Barbara Palvin (@realbarbarapalvin)
Hungarian model Barbara Palvin engages her 85 million followers with a mix of professional shoots and candid moments, showcasing her versatility and charm.
These models exemplify the fusion of fashion and digital influence, leveraging Instagram to expand their reach and connect with fans worldwide.
