Ethical Capital Partners (ECP) is a Canadian private equity firm established in 2022, headquartered in Ottawa. The firm is managed by a multidisciplinary advisory team with expertise in legal, regulatory, law enforcement, public engagement, capital markets, and investment banking. ECP seeks out investment and advisory opportunities in industries that require principled ethical leadership, focusing on technology sectors with legal and regulatory complexities.
Key Personnel
ECP is chaired by Canadian businessman Rocco Meliambro. Fady Mansour serves as the Managing Partner, bringing his experience as a criminal and regulatory counsel specializing in judicial authorizations and offences related to intimate media and online exploitation. Solomon Friedman, a criminal-defense lawyer and ordained rabbi, is a co-founding partner and has become the public face of ECP’s initiatives, particularly following the acquisition of MindGeek. 
Acquisition of MindGeek
In March 2023, ECP announced the acquisition of MindGeek, a technology and media company known for owning a large portfolio of adult entertainment properties, including Pornhub, YouPorn, Redtube, Brazzers, Men.com, Sean Cody, Trans Angels, and Nutaku. Following the acquisition, MindGeek was rebranded as Aylo.
Strategic Vision and Reforms
ECP’s acquisition of MindGeek came amid controversies surrounding the latter’s platforms, including allegations of hosting non-consensual and exploitative content. ECP has expressed a commitment to implementing stronger safety systems, enhancing transparency, and engaging regularly with stakeholders to address these issues.
Solomon Friedman has emphasized the importance of compliance and transparency in operations, aiming to transform Aylo into a leader in ethical online content management.
Conclusion
Ethical Capital Partners positions itself as a private equity firm dedicated to ethics-first investing, particularly in sectors with complex legal and regulatory landscapes. Through its acquisition and rebranding of MindGeek to Aylo, ECP aims to bring principled ethical leadership to the adult entertainment industry, focusing on transparency, accountability, and stakeholder engagement.
