TikTok and Instagram are reportedly working on dedicated TV apps, aiming to capture larger-screen audiences and replicate YouTube’s dominance in living room entertainment.
According to industry insiders, both social media giants are exploring ways to adapt their short-form video content for television, capitalizing on the growing trend of users streaming content on smart TVs and connected devices.
The move comes as YouTube continues to lead in the TV streaming space, with millions of hours of content watched daily on big screens. By launching TV apps, TikTok and Instagram aim to expand user engagement beyond smartphones and tap into advertising revenue associated with TV streaming platforms.
Experts believe this strategy could transform the way social video content is consumed, bringing vertical and short-form content into the living room. “It’s a logical next step,” one analyst said. “Social platforms want to dominate every screen, and TV is the last frontier.”
While neither company has officially confirmed these plans, reports suggest prototypes are already in testing, signaling a potential shake-up in the connected TV market and a new battleground for digital video advertising.
