The Arabian Travel Market (ATM) 2025 is poised to showcase an increase in global participation, with exhibitors from diverse regions such as Asia, the Middle East, Europe, Africa, and the Americas. Scheduled to take place from April 28 to May 1 at the Dubai World Trade Centre, the event will highlight the growing demand and ongoing recovery within the global tourism industry.
With more than 47,000 visitors and 2,600 exhibitors expected, the theme of this year’s ATM, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” will emphasize the importance of connectivity in the tourism sector’s evolution. The World Tourism Barometer from the UNWTO reported that international tourism grew by 11% in 2024, reaching 1.4 billion tourists, and global tourism revenue surged to $1.9 trillion, a record high.
Notably, the Middle East has experienced the most significant growth, with a 32% rise in international arrivals compared to 2019, signaling its strength as a tourism hub. For 2025, global international tourist arrivals are expected to increase by 3% to 5%. Asia is expected to lead the growth, with a 27% rise in exhibitors. This is largely due to improved regional connectivity and expanded international market access, creating new opportunities for tourism growth.
As part of its efforts to enhance Dubai’s status as a global tourism leader, the Dubai Department of Economy and Tourism (DET) has entered a strategic partnership with Amadeus, a world-leading travel technology company. The agreement is part of Dubai’s commitment to using technology to improve the visitor experience and drive growth in the tourism sector. The memorandum of understanding (MoU) outlines plans for Dubai to become a testbed for cutting-edge travel technologies, enhancing the emirate’s ability to attract international tourists.
This partnership supports Dubai’s Economic Agenda (D33), aiming to position the city as a global hub for both leisure and business travel. The collaboration will focus on areas such as strategic data analysis, programmatic advertising for tourism, and B2B marketing initiatives. Amadeus will also establish a Center of Excellence in Dubai, focusing on enhancing traveler experiences, including the use of biometric technologies for airport processes, contactless payment systems, access management, and improved air connectivity.
Furthermore, the initiative will foster local and international startup ecosystems, driving innovation in the tourism industry while enhancing market intelligence for the hospitality sector and tourism destinations. With this partnership, Dubai continues to solidify its role as a leading destination for tourism innovation, aligning with the city’s broader economic goals and reinforcing its commitment to technological advancements in the travel and tourism industry.
About Epic Click Travel & Tourism L.L.C
Epic Click Travel is a professional travel partner for hassle-free trips specializing in fast and seamless flight bookings, hotel reservations, and visa processing, ensuring a stress-free travel experience. Whether it’s a business trip or a dream vacation, Epic Click Travel handles all the details so you can focus on enjoying your journey.
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