Brian Johnson, widely known by his online persona “The Liver King,” quickly shot to internet fame by promoting a unique blend of primal living, intense fitness routines, and a raw meat-heavy diet — particularly raw liver. With his muscular physique and no-nonsense delivery, he captured the attention of millions who were intrigued by his “ancestral lifestyle.” But the rise was matched by a sharp fall, as controversy rocked the foundations of his brand.
Rise of the Primal King
Liver King built his brand around nine “ancestral tenets” — pillars of living meant to help modern people reconnect with their primal roots. These included regular sun exposure, grounding, cold exposure, lifting heavy things, and eating organ meats. His extreme lifestyle and raw-organ-heavy meals became a viral sensation, especially among those interested in alternative health and fitness.
Johnson monetized his popularity through supplement companies like Ancestral Supplements and The Fittest, which offered desiccated organ capsules and other health products. His empire appeared bulletproof — until it wasn’t.
The Steroid Revelation
In 2022, a bombshell report revealed that Johnson had been secretly using performance-enhancing drugs, despite claiming his physique was built solely through natural methods. Leaked emails showed that he was spending over $10,000 a month on steroids, including hormones like HGH and testosterone.
The revelation stunned fans. Much of Liver King’s appeal was based on the belief that his physical results were achievable through the ancestral lifestyle he preached. The exposure felt like a betrayal to many who had bought into his message — and his products.
Public Apology and Fallout
Following the leak, Johnson issued a public apology, admitting to his steroid use and expressing regret for misleading his audience. While the apology was seen by some as a step in the right direction, it couldn’t fully repair the damage. His credibility, once a key part of his brand, had been undermined.
The backlash extended to his businesses as well. While sales may not have collapsed entirely, the trust erosion among customers, especially those focused on authenticity and natural health, was palpable.
What Is He Doing Now?
Despite the scandal, Liver King has continued to post on social media and promote his lifestyle. However, the tone has shifted. He now operates in a more scrutinized, and at times ridiculed, space within the influencer community. His once near-mythical persona is now entangled with skepticism and controversy.
Final Thoughts
The Liver King’s story is a striking example of how quickly public figures can rise — and fall — in the digital age. When your brand is built on extreme authenticity, even a single inconsistency can bring everything into question. While Johnson still maintains a presence online, his story serves as a reminder: in the world of health and wellness, trust is everything — and once lost, it’s hard to regain.
