The UAE is poised to witness a groundbreaking evolution in luxury service as twin brothers Jorge and Sergio Ramalheiro, globally recognized for their elite work with football legend Cristiano Ronaldo, unveil a radical new concept in personal assistance—one they claim is more powerful than AI.
Backed by over 20 years of elite military and close protection experience, the Ramalheiro brothers have built careers serving high-profile individuals under the highest levels of pressure, precision, and privacy. Their fame skyrocketed while serving as Ronaldo’s personal protection detail across Italy, the UK, and Saudi Arabia, earning them a reputation for unmatched strength, discipline, and discretion.
Now entering the Middle Eastern market, the Ramalheiros are introducing their “Human Intelligence Assistance Model” (HIAM)—an ultra-premium, fully human-powered assistance service that combines the agility of executive support with the rigor of military-grade strategy.
“AI can process data, but it can’t anticipate human behavior in real-time like we can. We are decision-makers, trained for critical moments—this is about life management with purpose, not just convenience,” said Jorge Ramalheiro.
Unlike tech-driven systems that rely on algorithms, the Ramalheiro model focuses on personal trust, situational awareness, and a holistic approach to client well-being. Their offering fuses executive concierge services, high-level security, travel and logistics, crisis management, and the kind of emotional intelligence only lived experience can provide.
The UAE, home to one of the world’s most concentrated ultra-high-net-worth populations, is the ideal launchpad for this pioneering model. From overseeing multi-million dollar asset movements to handling tight-scheduled global itineraries, Jorge and Sergio offer what they describe as “a human firewall”—a living system of proactive, full-spectrum personal protection and optimization.
“We’re not here to manage tasks. We’re here to elevate lives. Think of us as Human Intelligence Units—capable of navigating complexity, managing unpredictability, and operating with absolute loyalty and discretion,” said Sergio Ramalheiro.
Their UAE debut will be strictly invitation-only, targeting an elite clientele seeking a human edge in a world overwhelmed by automation. Expansion plans are already in motion for other major Gulf cities.
In a time where AI dominates headlines, the Ramalheiro brothers make a powerful case for the irreplaceable value of human intuition, loyalty, and presence—redefining what it means to be “personal” in personal assistance.
