As global trade tensions escalate, small and mid-sized American manufacturers are feeling the squeeze — and adapting fast. One such example is a U.S.-based guitar string maker that’s quietly fine-tuning its strategy to survive the turbulence of the ongoing trade war, particularly with China.
Faced with rising costs on imported metals and components due to tariffs, the company has overhauled its supply chain. It has shifted sourcing to alternative countries, renegotiated contracts with suppliers, and invested in domestic production capabilities to reduce reliance on foreign inputs.
“We’ve had to get creative,” said the company’s CEO. “The goal is to protect quality and pricing without passing the burden to musicians.”
The firm has also explored new markets in Europe and Southeast Asia to offset declining margins in the U.S., while doubling down on digital sales and direct-to-consumer outreach.
Despite the headwinds, the company remains optimistic. By combining operational agility with a deep understanding of its niche market, it aims to keep making music — even in a discordant global economy.
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